Select bouquet
Andromeda — Rp 750k
Giselle — Rp 500k
Yuna — Rp 800k
Calina — Rp 600k
Amanda — Rp 350k
Debbie — Rp 800k
Elana — Rp 800k
Florence — Rp 1.2jt
Molly — Rp 450k
Luna — Rp 500k
Kyla — Rp 450k
Blossom — Rp 450k
Zara — Rp 750k
Gwynne — Rp 1.2jt
Heidi — Rp 1jt
Astrid — Rp 600k
Greeting card message (optional)
gathering words from the garden…
Part 1 · Love Story
F
flovely
@getflovely
♡ like◯ reply↺ repost
✦ AI VideoGenerate matching video prompt
▾
Recommended tools
Kling AI
best overall · free tier
klingai.com — use image-to-video with your bouquet photo
Runway Gen-4
most filmic · ~$12/mo
runwayml.com — highest quality for polished reels
Hailuo AI
best free option
hailuoai.com — generous free credits
Pika Labs
fastest drafts
pika.art — quick for same-day posts
Video specs (Threads / Reels)
Format9:16 · 1080×1920px
Duration15–30 seconds
Stylecinematic, slow motion, 24fps
Color gradewarm cream-blush, soft light
AI video prompt
generate the caption above first, then click below
writing the scene…
Part 2 deepens the emotional hook — shift perspective toward craft, flower meaning, or a raw human reaction.
The Making Of
behind the scenes. builds trust and craft credibility.
What Each Flower Says
the silent language of stems. educational and intimate.
Real Reaction
the unguarded moment of receiving flowers. raw and resonant.
The Gift Dilemma
soft-sell: flovely as the answer to "I don't know what to give."
Bouquet to feature
Andromeda — Rp 750k
Amanda — Rp 350k
Yuna — Rp 800k
Molly — Rp 450k
Elana — Rp 800k
Zara — Rp 750k
Blossom — Rp 450k
Kyla — Rp 450k
pressing petals into words…
Part 2 · The Making Of
F
flovely
@getflovely
♡ like◯ reply↺ repost
Part 3 is the close — convert the emotional pull of Parts 1 & 2 into action, softly and beautifully.
Soft CTA
gentle showcase with price. "this could be yours."
This or That?
"roses or lilies?" drives comments and organic reach.
Free Delivery Drop
free delivery Jakarta. practical + emotional hook.
The Feeling
sell the emotion, not the flower. pure brand soul.
Bouquet to close with
Florence — Rp 1.2jt
Gwynne — Rp 1.2jt
Heidi — Rp 1jt
Elana — Rp 800k
Yuna — Rp 800k
Zara — Rp 750k
Astrid — Rp 600k
letting the flowers speak last…
Part 3 · Soft CTA
F
flovely
@getflovely
♡ like◯ reply↺ repost
Step by step
1
Generate a Part 1 caption — select bouquet, occasion, tone and click generate
2
Open the ✦ AI Video section below the output and click Generate Video Prompt
3
Open Kling AI (klingai.com) → Image to Video → upload your bouquet photo → paste the prompt
4
Set motion to subtle / slow for the cinematic flovely feel
5
Post the video on Threads with the love story caption as the text
5-day Love Story content cycle — all 3 parts pre-written as a guide. click each day to expand,
then hit generate live caption to get a fresh AI-written version. pink dots fill as you complete each part.
when 5 days are done, start a new cycle.
Bouquets
love stories, personal, emotional
Congrats Boards
openings, weddings, achievements
Condolence Boards
respectful, quiet, dignified
The golden ratio
bouquets carry the emotional story of the brand and should dominate the feed. congrats boards are celebratory and shareable. condolence boards are posted sparingly — too frequent and the feed feels heavy.
Posting rules
1
Never post 2 condolence boards in a row. always separate with a bouquet or congrats post.
2
Congrats boards go mid-week (Tue–Thu) when business audiences are most active.
3
Bouquets own the weekend. Friday evening, Saturday, Sunday — when people order for someone they love.
4
Condolence boards: Tuesday morning only. never on Friday or weekend — too heavy entering rest days.
5
Max 1 post per day. one beautiful post beats three average ones.
6
Per 10-day cycle: 6 bouquet · 3 congrats board · 1 condolence · 3 rest days.
Best posting times (WIB)
Weekday posts7:30–8:30 am (morning commute)
12:00–1:00 pm (lunch scroll)
8:00–9:30 pm (evening wind-down)
12:00–1:00 pm (lunch scroll)
8:00–9:30 pm (evening wind-down)
Weekend posts9:00–10:30 am (lazy morning)
7:30–9:00 pm (golden hour)
avoid afternoons — low engagement
7:30–9:00 pm (golden hour)
avoid afternoons — low engagement
congrats boards speak to the business and celebratory side of flovely — grand openings, weddings, graduations. tone stays warm and human, never corporate.
Grand Opening Boards
for businesses launching — like Fore Experience, PT Bank DBS
love story angle
the dream they've been building since before the sign went up
"before the ribbon. before the crowd.
before the first customer walked in —
there was a person, in an empty room, deciding to begin.
congratulations on your grand opening.
we sent flowers for the version of you that made it here."
before the first customer walked in —
there was a person, in an empty room, deciding to begin.
congratulations on your grand opening.
we sent flowers for the version of you that made it here."
✦ speaks to the founder's journey, not just the event. deeply shareable — the business will repost it.
engagement
tag someone who deserves a grand opening board
"someone you know is about to open something beautiful.
they just haven't announced it yet.
who are you thinking of right now? 🌸"
they just haven't announced it yet.
who are you thinking of right now? 🌸"
✦ drives comments + organic reach from followers tagging friends
soft cta
flowers for every first day
"new restaurant. new office. new chapter.
flovely makes the flowers that mark the beginning.
flower boards from Rp 550.000 · free delivery jakarta
+62 81805 171211"
flovely makes the flowers that mark the beginning.
flower boards from Rp 550.000 · free delivery jakarta
+62 81805 171211"
✦ clear CTA with pricing and contact
Wedding Boards
for couples — like Mike & Natasha, from Jap Himawan Ali & Fam
love story angle
the board that witnesses the beginning
"it stood at the entrance of the venue.
it watched every guest walk in.
it was there before the vows —
silent, enormous, made entirely of flowers.
saying what everyone was feeling."
it watched every guest walk in.
it was there before the vows —
silent, enormous, made entirely of flowers.
saying what everyone was feeling."
✦ positions the board as a character in the love story, not just a decoration
educational
what goes into a wedding flower board
"hundreds of stems. hours of arrangement.
a board that has to be perfect before the day even starts.
this is what flovely brings to your wedding morning."
a board that has to be perfect before the day even starts.
this is what flovely brings to your wedding morning."
✦ builds trust + craft credibility for wedding clients
condolence boards are the most delicate content. they should feel like a quiet room — respectful, never performative. post max once per 10-day cycle.
Condolence Boards
"Turut Berduka Cita" — for grief, for presence, for love that outlasts
love story angle
flowers for the love that has nowhere left to go
"when words run out —
when the silence is too heavy to fill —
flowers have always known what to do.
to everyone who is grieving today,
we see you."
when the silence is too heavy to fill —
flowers have always known what to do.
to everyone who is grieving today,
we see you."
✦ never mention the product here. pure empathy. this post exists to be felt, not to sell.
gentle educational
why white flowers for condolence
"white has always been the color of what cannot be named.
not empty — full.
full of everything that was, and still is,
and always will be.
that's why we choose white."
not empty — full.
full of everything that was, and still is,
and always will be.
that's why we choose white."
✦ poetic and educational. explains the craft choice without feeling like an ad.
soft presence cta
when you need flovely to be present for you
"some deliveries are harder than others.
we handle them with the same care.
condolence boards, same-day jakarta delivery.
+62 81805 171211 · we'll take care of everything."
we handle them with the same care.
condolence boards, same-day jakarta delivery.
+62 81805 171211 · we'll take care of everything."
✦ the only time to mention the service. brief, soft, service-first.
tone rules for condolence posts
— Never use emojis in condolence posts. not even soft ones.
— No pricing in Part 1 — pricing only in Part 3 if needed, very briefly.
— Post Tuesday morning only — never Friday or weekend.
— Shorter than usual. a condolence post should feel like a pause, not a speech.
10-day cycle repeats continuously — 6 bouquet · 3 congrats board · 1 condolence · 3 rest days
Week 1 · Days 1–5 (Love Story series)
Day 1
Wed
Wed
🌸 Bouquet — Part 1/2/3"the first time" · Andromeda peach rosespost 8:00 am WIB
Day 2
Thu
Thu
🌸 Bouquet — Part 1/2/3"a tuesday love" · Amanda pink rosespost 12:30 pm WIB
Day 3
Fri
Fri
🌸 Bouquet — Part 1/2/3"she didn't expect it" · Yuna import lilypost 8:00 pm WIB · Friday eve = high engagement
Day 4
Sat
Sat
🌸 Bouquet — Part 1/2/3"a love that learned patience" · Elana 60 rosespost 9:30 am WIB
Day 5
Sun
Sun
🌸 Bouquet — Part 1/2/3"she wrote it herself" · Florence 80 rosespost 8:00 pm WIB
Week 2 · Days 6–10 (Boards + rest)
Day 6
Mon
Mon
— rest daylet the Sunday story breathe overnight
Day 7
Tue
Tue
◆ Condolence Board — Part 1 only"flowers for the love that has nowhere left to go"post 7:30 am WIB · Tuesday morning only
Day 8
Wed
Wed
✦ Congrats Board — Grand Opening"the dream they've been building"post 8:00 am WIB
Day 9
Thu
Thu
✦ Congrats Board — Wedding"the board that witnesses the beginning"post 12:30 pm WIB
Day 10
Fri
Fri
✦ Congrats Board — Achievement"for the person who finally made it" · then cycle resetspost 8:00 am WIB